Heather Powell

I build the infrastructure companies run on. Strategic plans, operating cadences, organizational systems, AI-powered workflows, and the measurement systems that give leadership clear visibility into what’s actually happening.

I started as the person doing the work (design, development, client delivery) and built my way into leading it. That path is why I think systemically about people, not just processes: how they communicate, what motivates them, how they learn, where workflows break down around them. The systems I build work because they’re designed for the humans inside them, from staff to CEO.

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Cape Coral, FL (Remote)

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heather@virtuallyheather.com

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I make complexity legible.

When an organization is drowning in disconnected information, competing priorities, and unclear ownership, I build the system that makes it all make sense.

EXECUTIVE BRIEFING SYSTEM · CURRENT ROLE

Marketing & Creative Operating Plan Hub

My exec team needed to navigate a two-division restructuring. I built a 13-document hub covering financials, process design, technology migration, team structure, service model, and a 90-day roadmap. One URL, every answer they needed.

→ Executive communication, strategic architecture, decision enablement

STRATEGIC PLANNING FRAMEWORK · CURRENT ROLE

KPI & OKR System for 13 Divisions

No clear strategic plan existed. No defined measurement system. No leadership cadence. I built all three: five enterprise pillars, cascading OKRs, automated KPI dashboards, weekly reporting, and quarterly reviews for 14 senior leaders.

→ Strategic planning, performance measurement, leadership facilitation

ANNUAL BUSINESS PLAN · PREVIOUS ROLE (DIRECTOR OF OPERATIONS)

Full-Year Operational Blueprint

A 37-page business plan I authored covering service pricing, customer personas, competitor analysis, quarterly launch schedules, and week-by-week funnel execution for the entire following year. The blueprint the company ran on.

→ Business planning, go-to-market strategy, operational depth

“Heather has been a key part of my business execution for over 5 years. She not only has the skills it takes to think beyond the norm, she self-initiates solutions to some of my key challenges. She is a true partner in business execution. She is best at systems to make your life easier, shortcuts to make your day more efficient, and longer-term strategies for operating your business with greater ease.”

Tamra Fleming Cleveland

ICF PCC

I build departments from nothing.

When there’s no existing infrastructure, no predecessor, and no budget for a team, I design and stand up the entire function solo.

HR FUNCTION BUILD · CURRENT ROLE

People Operations Department

Minimal compliance framework, no structured onboarding, unstructured performance management. I built the full HR function for 35+ people: recruiting, payroll, benefits, employee handbook, and onboarding automation.

→ Function ownership, compliance, systems design, solo execution

I design systems that scale without me.

The best operational work makes itself unnecessary. I build repeatable frameworks so the organization doesn’t depend on any one person’s memory.

ONBOARDING DOCUMENTATION · CURRENT ROLE

New Hire Training Guide (7 Accounts)

A team member joined mid-stream across 7 active projects. Instead of weeks of shadowing, I wrote one reference document covering every project, contact, workflow, and tool. Productive in 3 days, not 3 weeks.

→ Documentation, knowledge transfer, operational clarity

TECHNOLOGY IMPLEMENTATION · CURRENT ROLE

Enterprise Platform Selection & Rollout

Evaluated, proposed, and sold leadership on a company-wide project management platform. Led full implementation across multiple departments: governance design, automation, training for all staff, and a phased rollout plan to migrate remaining divisions throughout the year. Replaced a fragmented, undocumented environment with a unified operating system.

REPEATABLE PROCESS TEMPLATE · CURRENT ROLE

Social Media Playbook Framework

I needed any PM to launch a new client’s social presence without tribal knowledge. So I built a sprint-based playbook: content calendar, brand voice, approval workflow, KPIs, and retrospective process. Pick it up and go.

→ Process design, scalability, enabling others

DATA SUMMARY · CURRENT ROLE

Operational Impact Brief

The quick version of everything above. One page: scope metrics, systems built, before/after comparison, key milestones. For the person who has 60 seconds and needs to know if I’m worth a conversation.

→ Data-forward communication, concise storytelling