Heather Powell
Operational Impact Brief
heather@virtuallyheather.com
linkedin.com/in/virtually-heather
In 14 months, I built three organizational functions that did not previously exist (HR, strategic planning, project-management infrastructure), identified and addressed over $150K in annual revenue loss, and designed the operating cadence that 13 divisions now run on.
HR & People Operations
Recruiting, onboarding, payroll, benefits, compliance, employee relations, performance management.
Strategic Planning Framework
Five pillars, cascading OKRs, quarterly reviews, annual retreat with SWOT and goal alignment.
Operating Cadence
Weekly GSRs, biweekly coaching, quarterly OKR reviews, annual planning. Replaced ad-hoc check-ins.
Project Management Infrastructure
ClickUp governance, automated intake, brand calendar, dashboards, documentation standards.
Marketing Division Restructure
Rebuilding P&L visibility, standardizing billing, redesigning intake and approval workflows.
New Dev Division Restructure
Revenue leakage analysis, modular packaging, overage policy, executive-facing plan with fixes mapped to timelines.
When I Arrived (May 2024)
- No formal HR function; compliance gaps
- No strategic plan or OKR framework
- No operating cadence; inconsistent visibility
- No project management system
- Revenue leaking undetected
- No employee engagement data
Current State (2026)
- Full HR function operational
- Five-pillar plan with cascading OKRs
- Weekly/biweekly/quarterly/annual cadence running
- ClickUp infrastructure with governance
- $150K+ leakage identified; restructuring underway
- 10-dimension survey completed; informing decisions